At our core, we believe there is a deep-rooted connection between hair health and self-confidence. That's why our formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin, because when you FEEL your best you LOOK your best.
kindness goes beyond the bottle
At HASK, we know that a healthy planet means a healthy future. That’s why we are reducing our environmental footprint via long-term, meaningful solutions. Sustainability stretches across everything we do, from packaging and formulas to manufacturing and recycling. Being kind to the planet means making choices that have the power to change the world.
2010+
A New Beginning for HASK
In 2010, HASK was acquired by Inspired Beauty Brands, experts in the hair care industry and early adopters of clean beauty principles.
2013+
The Forefront of Clean Beauty
Under new brand stewardship, HASK unveiled clean beauty standards and updated formulas to be free of parabens, sulfates, phthalates, gluten, SLS, SLES, drying alcohol and artificial colors.
No Animal Testing
In 2013, HASK affirmed its commitment to no animal testing and added “Not Tested on Animals” to all product labels.
2018+
Expanding & Improving
Recognizing the importance of safety and transparency, HASK expanded its “free of” list to include over 1,300 ingredients that will never be formulated into HASK products.
2019+
Leaping Bunny Certified
All HASK products are certified cruelty free. External audits and documentation confirmed that HASK products and raw materials have not been tested on animals.
HASK Clean Beauty Standards
In 2019, HASK introduced its Clean Beauty seal affirming that our products are free of ingredients and chemicals many beauty industry organizations recommend against using. In addition, HASK formulas adhere to the standards established by California under Proposition 65 and by the European Union.
2020+
Vegan Collections
HASK launched the Curl Care collection, our first fully vegan product line.
2021+
Recyclable Packaging Transparency HASK joined How2Recycle, adding symbols to all packaging educating consumers how to best recycle HASK packaging after use.
Hair And Skin KindnessHASK stands for Hair And Skin Kindness. In 2021, this became our official brand mantra and part of our brand logo.
2023+
Kind to The EarthTo make our business more eco-friendly, HASK reducedits carbon footprint by 18% from 2023 to 2024.
2024+
An All New HASK
New Look!HASK launches a comprehensive global brand refresh, unveiling a new modern look across the product portfolio:
- New logo emphasizing HASK's brand mantra
- Fresh visual branding and packaging design
Eco-Friendly PackagingRecognizing the importance of minimizing our environmental footprint, HASK is introducing eco-friendly packaging solutions:
- 100% PCR bottles saving 500 tons of virgin plastic per year
- Paperboard displays are now printed using wind power energy
Enhanced Clean Beauty StandardsHASK reaffirms its dedication to providing consumers with transparent, high-quality hair care solutions that align with their values:
- #1 selling Argan Oil collection is now vegan
- Silicones removed from all conditioners and 5-in-1 sprays
- Upgraded preservative systems
- 10+ filler ingredients removed
2026
New Era Of Kindness Is Here
80 Years of Transformative Care
Since 1946, our repairing formulas and iconic treatments have helped restore hair to its healthiest, most resilient state. Now, that same commitment shines in a brighter, kinder design.
Still Accessible, Still Affordable - Always Kind
Vibrant, full color bottles
make each collection easy to spot on shelf and in your shower
Larger sizes
give you more of what you love - at an accessible price
Recycled plastics
help reduce our environmental footprint
Kindness Is Our Secret Ingredient
We craft every blend with nourishing care and leave out the rest - good hair days, the kind way
- No sulfates
- No silicones
- Color safe
2027+
The Future
HASK is committed to delivering beauty solutions that use the latest clean and earth-friendly technology. We will continue to improve our standards and business practices to produce high-quality products that reflect our shared values.
